Choosing a Bulk SMS Service provider for real estate Business – whether it is for promotional bulk SMS updates – demands more rigor than a simple price comparison. The affect of your Bulk SMS Service depends on multiple factors including delivery rate, delivery speed, uptime, scalability, compliance, security and campaign customization options. What’s more, you need to account for various secret charges and UI/API limitations that enhance your overall costs, directly or indirectly. As it is tempting to save money by opting for a bulk SMS product that SMS delivery incurs significantly higher costs in the form of lost transactions or worse, lost customers! So, it is essential to carefully evaluate all the factors that influence your campaign effectiveness. The Bulk SMS Service provider that offer insanely low prices often fall short on most of these factors – in fact, their low pricing reflects a lack of investment in SMS gateway infrastructure, telecom partnerships, product features, and customer support.